PATHEARN and HERE Technologies – A Strategic Partnership in Mapping and Navigation
In the era of rapid digital transformation, data has emerged as the essential fuel of the 21st century. Traditionally, a limited number of large corporations have controlled and commercialized most user data due to the web’s centralized design. However, PATHEARN is redefining this paradigm by providing a platform where users are rewarded securely, transparently and equitably for their data contributions. At the heart of this project is an AI-powered mobile application that detects and captures unique objects in the surrounding road environment, transferring all gathered data to a cloud database.
Recognizing the potential of PATHEARN’s innovative solutions, HERE Technologies – the global leader in mapping and navigation – entered into strategic partnership with PATHEARN. This collaboration aims to enhance HERE’s mapping capabilities by leveraging PATHEARN’s continuous road infrastructure imagery and other high-value location data.
The Partnership
The partnership between PATHEARN and HERE Technologies is built on a shared vision of innovation, precision and the future of mapping and navigation. PATHEARN’s focus on creating the world’s largest distributed database of vehicle, IoT device and multiple object location data seamlessly aligns with HERE Technologies’ goals. By leveraging GPS technology alongside wired and wireless systems, PATHEARN excels in recognizing, classifying and ranking movable objects. This partnership provides HERE with unparalleled data accuracy and granularity, essential for maintaining their leadership in the industry.
“The PATHEARN solution is innovative and provides us with the flexibility and options to derive various data from high-quality imagery. We are exploring new projects with additional functionalities,” says Aleksandar Todorov, Head of Regional Unit Bulgaria, HERE Technologies.
The Mapping and Navigation Industry
The mapping and navigation industry is rapidly evolving, driven by the need of precise real-time data to support a variety of applications – from autonomous vehicles to smart cities. The demand for high-quality location data is at an all-time high as businesses and governments alike seek to optimize infrastructure, enhance safety and improve transport network efficiency. This industry’s backbone is accurate up-to-date mapping and geolocation services, which are critical for applications ranging from logistics and supply chain management to environmental monitoring and urban planning.
Products and Services
Through this strategic partnership, PATHEARN delivers a couple of customized products that boost HERE Technologies’ powerful mapping capabilities:
- Static Speed Sign Data: Cropped images for verification, ensuring unmatched accuracy in speed limit identification across vast road networks. Allowing HERE to reinforce its leadership on ISA and to provide OEMs with the latest freshest data.
- Street Imagery: Continuous high-quality street view imagery from road infrastructure with customizable frequency. The precision of location data is further enhanced by continuous driving sessions, providing HERE with the detailed data necessary to maintain their industry leadership.
Global Coverage and Expansion Plans
PATHEARN’s primary focus is on Europe where it has established itself as a key player in the location data industry. Currently, PATHEARN covers over 423,552,851 routes supported by a robust network of more than 23,000 crowd data collectors that contribute to 10,000,000+ kilometers of data.
As part of its ambitious expansion strategy, PATHEARN plans to establish an entity in the USA by September 2024 with the goal of becoming fully operational by the end of the year. The company aims to cover 600,000 kilometers in the USA by December 2024. Further expansion plans include reaching Australia, the Middle East and Africa by 2025.
Looking Forward
PATHEARN’s vision extends beyond data collection – it aims to leverage the vast opportunities within its global location data ecosystem to benefit businesses like HERE Technologies. With a continuous influx of new data and the ongoing development of AI-powered applications, PATHEARN is set to significantly impact the mapping and navigation industry. This includes the development of an AI-powered application that automates tasks during the data capture process, such as anonymization, to enhance privacy and security.
“Our goal is to facilitate the creation of the world’s richest distributed geolocation database, fueling statistical and AI-based algorithms that will ultimately transform the Earth into a better place for living,” says Nikola Hatov, Sales Executive, PATHEARN AI.
Developing New Functionalities for HERE Technologies
PATHEARN’s commitment to innovation is unwavering, with a focus on continuously developing new functionalities to meet HERE Technologies’ evolving needs. The AI-powered application under development is just one example of how PATHEARN is advancing the capabilities of data collection and processing to meet the highest industry standards.
Additional Attributes
PATHEARN’s data offerings are highly customizable with additional attributes that can be assigned based on specific project needs, providing unmatched flexibility and precision for any mapping and navigation initiative.
Conclusion
This partnership between PATHEARN and HERE Technologies is a shining example of the power of collaboration and innovation in the mapping and navigation industry. As HERE Technologies continues to set the standard for excellence in this field, PATHEARN remains a trusted supplier of high-quality location data, driving progress and setting new benchmarks for the future.
Together, PATHEARN and HERE Technologies are committed to transform the landscape of mapping and navigation, ensuring that they both remain at the forefront of this dynamic industry.
Contact us to unlock the full potential of PATHEARN’s global geolocation database and drive your business forward.